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02/22/2023
2:22PM
 

| Blyss is a movement more than a clothing brand. It's a calling to come back to yourself, your true being and to be at one with nature, your healer. |

The Journey....

Founder Kate Boyd talks about why she birthed Blyss in an already flooded, environmentally unfriendly industry.

Kate is a mother, established designer of over 20 years, storyteller, and keen yogi. For quite some time, she'd been searching for a deeper meaning within the fashion world—something that made it all feel somewhat aligned with her beliefs.

During preparations for her son’s arrival, Kate undertook a birth trauma course where shamanic journeying and art therapy were used as healing tools to overcome trapped trauma stored in the body. The main focus was to get out of the mind and into the heart center.

For the art therapy component, Kate chose to explore Colour Therapy and Shibori Tie-dye. “The art of Shibori is a philosophy that embraces the beauty of imperfection and the harmony between nature and human touch. This sentiment really echoed for me, and I found the colour choices and tie-dye creations enhancing my mood in a therapeutic sense."

By the time she finished the course, Kate felt transformed. “Through meditation practices, breath work, and nervous system regulation, I went on to experience a strong feeling of love and surrender to the uncontrolled variables of life. And I had my dream birth!"

She figured, if these practices could touch her the way they did, imagine what they could do for others.

Traveling to Indonesia with her son soon after birth, Kate birthed the brand, deciding to only produce garments with deeper meaning — to design with her hands and to work with artisanal manufacturers that create with intention and respect. Thus, she began her journey of making certified organic pieces and hand-knitted garments, hand-dyeing with the power of plants, and keeping a promise to herself and Mother Earth.

"Our natural dye house uses wild plants to create our euphoric designs. Plants that not only create stunning spectrums of color but actually hold healing, medicinal qualities when adorned."

Through technological advancement, people have lost touch with the innate source. Blyss says no to man-made endocrine-disrupting, environmentally polluting chemicals that are widely used and unregulated in the fashion world. Blyss urges us to slow down and make thoughtful, conscious decisions that will, in turn, help shape a better world for us and future generations.

"Blyss is about provoking industry transformation, creating healthy consumer choice, and being an advocate of change. It's confirmation that you can enjoy contemporary clothing without harming anything or anybody in the process, paving a path of self-love and being a part of the deepest oneness."

Truth | Existence | Blyss
 
 

Blyss Image
  

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

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